maandag 1 februari 2016

How the Queensland Police used Nickelback to win Facebook friends

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Australia’s Queensland Police Service has ridden hoverboards coupled with an abiding hatred for Canadian rockers Nickelback into social media success

The service’s Facebook page has been liked more than 725,000 times, which is more than any other police service in Australia, and more than the NYPD

Often on point, it has used its following to address the scourge that is the “Be Like Bill” meme, and they’re as excited about the return of The X-Files as the rest of us. Of course, the majority of posts concern public safety information, or appeals for tip-offs regarding local crime or missing persons. Read more…


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