maandag 7 maart 2016

LinkedIn: 31 Sophisticated Content Marketing Thought Leaders to Follow

LinkedIn: 31 Sophisticated Content Marketing Thought Leaders to Follow

31 Sophisticated Content Marketers - LinkedIn

Our client LinkedIn Marketing Solutions recently published a fantastic resource for content marketing called The Sophisticated Marketers Guide to Content Marketing.

At Content Marketing World 2014, LinkedIn’s Jonathan Lister proclaimed that LinkedIn was “All in with content marketing”. While that reference was mostly about the ability for users to publish content on LinkedIn, the content marketing efforts from the team at LinkedIn over the past 2 years has been nothing short of impressive.

This most recent eBook is a great example of depth, design, and utility that also serves as a case study for “big rock” content. Along with smart advice from marketing rock stars Jason Miller and his team, industry thought leaders and influencers are included as well. Bringing in outside expertise to co-create content adds credibility, quality subject matter experts and balance to what would otherwise be “brand content” – a smart move.

Sophisticated Marketer's Guide to Content Marketing

As a great source of information about content marketing (108 pages) you’ll find: how to develop a content marketing strategy, mapping the buyer’s journey, visual content, influencers, ROI and going global with content – 16 chapters in all. This new eBook for 2016 also includes a great list of content marketing industry experts you can connect with to learn even more.

While my team helped with the content in the ebook and I contributed myself, I first learned of the list after downloading it. There are many familiar content marketing faces included and a few that are new to me.  To be counted among them is an honor and I am happy to share the full list below:

31 Sophisticated Content Marketing Thought Leaders to Follow

Ann Handley
Ann Handley – @annhandley
Chief Content Officer of MarketingProfs, Author

Joe Pullizi
Joe Pullizi – @JoePulizzi
Founder at Content Marketing Institute, Author

Michael Brenner
Michael Brenner – @BrennerMichael
CEO, Marketing Insider Group and Author

Doug Karr
Doug Karr – @douglaskarr
Marketing Technology Entrepreneur, Consultant, Author

Andy Crestodina
Andy Crestodina – @crestodina
Co-Founder / Strategic Director of Orbit Media Studios, Author

Ardath Albee
Ardath Albee – @ardath421
B2B Marketing Strategist, Author

Lee Odden
Lee Odden – @leeodden
CEO at TopRank Marketing, Author

Barry Feldman
Barry Feldman – @FeldmanCreative
Content Marketing Consultant, Copywriter, Blogger & Podcaster

Doug Kessler
Doug Kessler – @dougkessler
Creative Director, Co-Founder, Velocity Partners Ltd

Heidi Cohen
Heidi Cohen – @heidicohen
Chief Content Officer at Actionable Marketing Guide

Michael Stricker
Michael Stricker – @RadioMS
Lead Consultant at MSDesign

Pam Didner
Pam Didner – @PamDidner
Global Content Marketing Strategist, Author, Adjunct Instructor

Pawan Deshpande
Pawan Deshpande – @TweetsFromPawan
CEO of Curata

Robert Rose
Robert Rose – @Robert_Rose
Content Marketing Strategist, Author

Jon Miller
Jon Miller – @jonmiller
CEO and Co-Founder at Engagio

Alex Cheeseman
Alex Cheeseman – @mralexcheeseman
Head of International Strategy at NewsCred

Todd Wheatland
Todd Wheatland – @ToddWheatland
Global Head of Strategy at King Content


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Ekaterina Walter
Ekaterina Walter – @Ekaterina
Global Evangelist at Sprinklr, Author

C.C. Chapman
C.C. Chapman – @cc_chapman
Marketing Consultant, Author, Photographer

Brian Clark
Brian Clark – @brianclark
Founder and CEO of Rainmaker Digital

Neal Patel
Neal Patel – @neilpatel
Head of Human/Social Dynamics at Google

Chris Brogan
Chris Brogan – @chrisbrogan
CEO at Owner Media Group, Author

Sonia Simone
Sonia Simone – @soniasimone
Founding Partner and Chief Content Officer Copyblogger Media

Darren Rowse
Darren Rowse – @problogger
Blogger, Speaker, Author, Podcaster and Online Entrepreneur

Jonny Rose
Jonny Rose – @98rosjon
Head of Content at idio

Shane Snow
Shane Snow – @shanesnow
Journalist, geek, author and Co-Founder of Contently

Maria Pergolino
Maria Pergolino – @InboundMarketer
Senior Vice President, Marketing at Apttus

Kristi Hines
Kristi Hines – @kikolani
Freelance writer

Matt Heinz
Matt Heinz – @HeinzMarketing
President at Heinz Marketing 

Justin Gray
Justin Gray – @Jgraymatter
CEO at LeadMD, CMO at PaidSuite and Partner at Greyson Organics

Chad Pollitt
Chad Pollitt – @ChadPollitt
Co-Founder, VP of Audience at Relevance, Author, Adjunct Professor

Congratulations to this fine group of content marketers for being named by LinkedIn as “Sophisticated Content Marketing Thought Leaders to Follow”.

Of course this list could be 100+ by adding content marketing smarties like Rebecca Lieb, Mark Schaefer, Carla Johnson, Jay Baer, Amanda Maksymiw, Carlos Abler, Amy Higgins, Tim Washer, Jeannine Rossignol, Ruth Stevens, Carlos Hidalgo, Albert Jan Huisman, Ahava Leibtag, David Beebe, Amanda Todorovich, Rand Fishkin, Marcus Sheridan, Arnie Kuenn, Scott Abel, Chris Moody, Adele Revella, Jesse Noyes, Julie Fleischer to name a few :)

Which additional content marketers would you add to the list?

Be sure to check out the full 108 page ebook, Sophisticated Marketer’s Guide to Content Marketing for 2016 here:

Sophisticated Marketer's Guide to Content Marketing


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