dinsdag 15 maart 2016

How social media shaming controls fashion copycats

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NEW YORK — Fashion has a copycat epidemic, and there is no resounding remedy. 

To band-aid the situation, brands and everyday fans are using social media to self-police by publicly shaming offenders. It’s working — for the most part. 

Call them digital vigilantes or social sleuths, fashion anarchists are demanding brands be held accountable for selling clothing directly copied from its original designer.

“It’s a system of shaming instead of suing,” says Susan Scafidi, director at the Fashion Law Institute at Fordham Law, to Mashable. “That works for companies that can be shamed, and has continued to work.”
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